UX & Product

UX & Product

Our User Experience (UX) & Product team is the advocate of our users within the organization. The UX team consists of a UX researcher, two interaction designers, a visual designer and a team lead are in charge of collecting user insights, designing and optimizing the customer journey in line with our brand identity. In close collaboration with the product owners the best solution for our users is defined and validated with a combination of A/B tests, usability tests, focus groups and other ways to involve our users. Because aren’t they the most important stakeholders in our organization?

Within our organization, we work according to the Scrum framework where we work in two-weekly sprints on small iterations. Our product owners ‘own’ the product by defining the product roadmap in close collaboration with stakeholders throughout the organization. Every domain in our business is managed by a Product Owner who is responsible for the cooperation and alignment from one hand the business and on the other hand the development team.

UI/UX Designer Zoover

It's all about user centricity!

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