In this team, several online marketing specialists work to optimize our online presence and data driven marketing approach. The main goal of our SEO specialist, Web Analytics professional, online marketer, e-mail marketer an data scientist is to increase traffic and conversion towards our partners. One of the important activities to reach this goal, is working closely together with our Content & Engagement team in the creation of online campaigns and increasing the SEO value of various content. Next to that, new data models are developed to better understand the customer journey, in order to optimize and personalize Zoovers part in it.
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